Vision Critical recently came out with report about how Pinterest affects retail store purchases and offers some great insight. Their finding regarding Pinterest was published in the Harvard Business Review, the article is titled “How Pinterest Puts People in Stores.”
The study found that about 41% of participants did “Reverse showrooming” meaning that they would find a product online, and then shop for it at a retail store location.
Some Pinteresting Stats:
21% of Pinterest users bought an item in store after pinning, repinning or liking that item. This number increases to 36% for Pinterest users who were under 35.
The question of how an item that was purchased first came to the attention of Pinterest users.
- 10% found it by searching on Pinterest
- 24% through a stranger’s Pinterest board or stream
- 19% through a friend’s Pinterest board or stream
- 7% through a retailer’s Pinterest board.
This means that a total of 60% of Pinterest users who did buy an item, first discovered that item through Pinterest first.
The other ways of discoveries included Google, e-mail, blog, a different social network or a retailer site.
The report also covered some great stats. I highly encourage you to pin and share the Pinterest Infographic.